Privacy Policy

Broadway is committed to ensuring that your privacy is protected.

Last updated: 13/03/26

Our Commitment to Your Privacy

Broadway is committed to protecting your privacy and being transparent about how we collect and use your personal information. This policy explains:

What information we collect
Why we collect it
How we use your information
Who we share it with
Your rights under UK data protection law

In this policy, “Broadway” means Nottingham Media Centre Limited (charity number 700880) and its trading subsidiary NMC Commercial Limited (company number 6372815), both of 14–18 Broad Street, Nottingham NG1 3AL. “Broadway” is the trading name used across our services.

Broadway acts as the data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy applies to all Broadway websites, including www.broadway.org.uk.

What Information Do We Collect?

We may collect the following categories of personal information:

Information you provide to us

Your name
Contact details (email, postal address, telephone)
Demographic information such as age, gender, marital status, household size, and communication preferences
Payment information, including:
- First six and last four digits of your card number
- Cardholder name
- Expiry date
  (We never store full card numbers.)
Gift card information
Competition entries (with separate opt‑in)
Survey responses — including optional anonymous demographic survey questions (e.g., race, gender, sexuality, postcode). These surveys are voluntary, anonymous, and cannot identify you.

Information collected automatically

Website usage data (pages visited, actions taken, how you arrived at our site)
Cookie and tracking data (only with your consent — see the Cookies section below)

Profiling and advertising

If you consent to advertising cookies, we may analyse your activity on our website to understand your interests and show you relevant Broadway adverts on Facebook and Instagram. This is known as retargeting.

If you have opted in to email marketing, we may also use your hashed email address to create Custom Audiences on Meta platforms. This helps us re‑engage lapsed audiences and promote relevant content.

We explain this in more detail in the “Targeted Advertising” section.

Why Do We Use Your Information?

1. To fulfil transactions and membership

Legal basis: Contract

We use your information to process ticket purchases, café bar transactions, memberships, and gift card purchases.

2. To send you marketing communications

Legal basis: Consent

Where you have opted in, we may send you information about:

Film programme
Café Bar
Non‑film events
Specialist programming
Special offers and new products
Fundraising and campaigns

You can withdraw consent at any time using the link in our emails or by contacting us.

3. For market research

Legal basis: Consent

We may contact you to invite you to take part in voluntary surveys that help us improve our services.

4. For targeted advertising and audience development

Legal basis: Consent (for cookies), Legitimate Interests (for audience matching)

We use:

Meta Pixel (only if you have consented to advertising cookies)
Audience matching and Lookalike Audiences via Meta (Facebook and Instagram)
Dotdigital to securely share hashed email addresses with Meta

This helps us:

Re‑engage past customers
Show adverts to customers with similar interests
Promote content relevant to our audiences

A Legitimate Interests Assessment (LIA) has been carried out to ensure this activity is proportionate and respects your privacy rights (see summary below).

You can opt out at any time.

For certain activities (such as Custom Audiences), Broadway and Meta act as joint controllers. Meta is responsible for how it processes matched data within its platform.

5. Reporting to our funders

Legal basis: Legitimate Interests

We share anonymous and aggregated performance data with:

The British Film Institute (BFI)
Arts Council England

This information cannot identify individuals and is used only for performance reporting.

Who Do We Share Your Information With?

We only share your information with organisations that help us deliver our services. These partners act either as data processors or independent controllers, depending on the activity.

We have agreements in place with all data processors.

Current partners

Dotdigital (Dot Digital EMEA Limited) — email marketing, newsletter delivery, and secure data sharing with Meta for Custom Audiences
Meta Platforms Ireland Limited — advertising and analytics tools (Pixel, Custom Audiences)
Spektrix Limited — ticketing, membership, and CRM system
Opayo — payment processing for online and telephone transactions
Zonal — payment processing in our Café Bar
Typeform S.L. — survey collection and analysis

Anonymous reporting only

British Film Institute (BFI)
Arts Council England

We do not sell or lease your personal data.

Targeted Advertising and Audience Development

The Meta Pixel

If you accept advertising cookies, the Meta Pixel on our website may collect information about:

Pages you view
Purchases you make
How you navigate our site

This helps us:

Measure advertising performance
Improve our marketing
Show relevant adverts to you on Facebook and Instagram (retargeting)

You can change your cookie preferences at any time.

Custom Audiences

If you have given consent to receive email marketing, we may share your hashed (one‑way encrypted) email address with Meta. Meta uses this to check whether you have a Facebook or Instagram account.

Your email address is never shared in readable form.

Lookalike Audiences

Meta may use our Custom Audience to identify users with similar characteristics. No additional personal data is shared.

International data transfers

Meta’s US infrastructure is covered by the UK–US Data Bridge, an approved mechanism for UK–US data transfers.

Retention

Hashed audience‑matching data is stored only for the duration of a campaign and then removed in line with Meta’s retention processes.

Your choices

You can opt out at any time by:

Changing your cookie preferences
Unsubscribing from marketing emails
Managing your Facebook/Instagram ad preferences
Emailing us at info@broadway.org.uk

If you unsubscribe from Broadway marketing, you will automatically be removed from Custom Audiences.

Cookies

Cookies are small files placed on your device to help the website function and understand how visitors use it.

Essential cookies

Required for our website to operate (e.g., basket, checkout). You cannot opt out.

Analytics cookies

Help us understand how visitors use our site. Only used in aggregate form.

Advertising cookies

Used for Meta Pixel advertising and retargeting. These are only placed with your explicit consent.

You can update your cookie preferences at any time via our cookie preferences tool or your browser settings.

How We Keep Your Data Safe

We use appropriate physical, technical, and organisational measures to protect your personal data.

We keep personal data only for as long as necessary for the purposes explained in this policy or until you ask us to delete it.

Your Rights

Under UK GDPR, you have the right to:

Withdraw consent
Access your personal data
Request erasure (“right to be forgotten”)
Request restriction of processing
Request data portability

We respond within one month.

Concerns or Complaints

If you have concerns, please contact us first at info@broadway.org.uk.

You also have the right to complain to the Information Commissioner’s Office (ICO):
www.ico.org.uk | 0303 123 1113

Accessibility

This policy is available in alternative formats. Please contact us if you require it in a different format.

Contact Us

Broadway Cinema and Arts Centre
14–18 Broad Street, Nottingham, NG1 3AL
Email: info@broadway.org.uk
Telephone: 0115 952 6611