Free - booking required

A guide to developing commercially sustainable ideas and business models for immersive content. Delivered by Catherine Allen and Emma Hughes from Limina Immersive.

Free, booking required.

Open to creatives, academics, students aged 18+.

COVID-19 safety: Please take a lateral flow test before attending this event. If this is not possible, please wear a mask. We encourage all attendees to wear a face mask throughout the event. Please do not attend if you, or anyone you have come into close contact with, is displaying symptoms of coronavirus.

Public appetite for Augmented Reality (AR) and Virtual Reality (VR) has significantly increased since the beginning of the Covid-19 pandemic, with the media spotlight now firmly back on the sector and its commercial potential. The immersive concept of the 'metaverse' has ignited a new wave of investment. This workshop, led by Limina Immersive, will help you seize these commercial opportunities. It will take you through the process of how to develop and shape your creative immersive ideas into commercial products. The session will cover the present and future VR audience, how to develop a commercially successful immersive idea, tips on developing a business model for immersive, the investment landscape and a range of exhibition/distribution models.


This event is part of FACETS 2021, a series of events produced by Tom Dale Company in collaboration with Lakeside Arts, University of Nottingham, Kerryn Wise (Displace Studio) and Broadway's Near Now.

Engage in immersive dance, explore Virtual Reality and Volumetric Capture as tools for performance making and enjoy stunning performances live or digitally.

See information about the FACETS:21 programme at

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