Broadway

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Thu 21 Sep

Broadway wins Distributor Slate Days' Innovator of the Year Award - Screen

BY ANDREAS WISEMAN FOR WWW.SCREENDAILY.COM

Nottingham’s Broadway Cinema has won the inaugural Innovator Of The Year award at the Distributor Slate Day in London.

The cinema was selected from a strong shortlist of five UK exhibition and distribution organisations which have launched successful initiatives to grow UK theatrical audiences in the past 12 months.

Broadway Nottingham was selected for its new ticket pricing aimed at growing its under 25 audience. Since introducing a cheaper ticket for the youth audience last year, the venue has seen a 20% increase in under-25 admissions.

The award was administered by the Film Audience Network and the BFI, and sponsored by creative studio Powster. Screen International selected the winning campaign.

The winner was revealed today in London at the Distributor Slate Day, which saw more than 25 UK distributors present upcoming films to more than 300 exhibitors.

Shortlist:

  • Scottish Queer International Film Festival
  • Visible Cinema, GFT
  • Black Gold Arts Festival | STRIKE A POSE: Dance Cinema Event
  • Broadway | Under-25 Offer
  • Gulbenkian 2ForTuesday campaign and Uncovered