What’s the Broadsheet all about?
by Jonathan Casciani

The concept for The Broadsheet first came about in October 2006 following the £5.7m redevelopment of Broadway. As a way of acknowledging EMDA’s £1m investment in the project and in place of the more traditional brass plaque, Chris Ward Brown EMDA’s Creative Industry Business Growth Manager and Steve Mapp, Broadway’s Capital Project Manager, proposed the idea of a ‘digital plaque’. It was at this point that myself and the rest of the team at Casciani Evan Wood worked with Broadway to develop the site and the editorial concept. The Broadsheet was Born.

We felt that, to reflect the growth and diversity of the creative industries based here in the East Midlands, there was a need for an online magazine that could give a voice to creative practitioners. There has been an amazing response from the creative community, Creative people often have a lot to say but don’t necessarily have a channel to say it. The Broadsheet fills that gap.

We’re different from the many publications that deal in creativity in a specialist manner. The Broadsheet is not about a specialist or niche publication. The Broadsheet is about making visible the diverse creative culture we’ve got all around us. Its about tying it together and giving it back to the creative community and the public. In everyday life we connect with creativity in lots of different ways. For example, design and architecture can make our lives easier and can make everyday experiences enlightening. Music, the arts and film entertain us and make us think.

The Broadsheet is not a snooty cultural review. The Broadsheet will be serious, funny, sometimes challenging or even ridiculous, but will always be open. The Broadsheet is here to entertain, its here for opinion and most importantly its job is to represent creativity without boundaries.

Anyway, less of the grandiose statements. Get stuck in. See what people have got to say, check out the listing, interviews and reviews.

And don’t forget, if you’re doing something exciting, or you’ve got something to say, big or small, young or old, serious or funny, we’d like you to get in touch.

Click here for thebroadsheet.org
Click on each image to see the article it represents.